Launching both B4U Movies and B4U Music in 1999, the network has been labelled as the foremost Asian channel to pioneer Bollywoodand Indian Entertainment worldwide. Since its inception, B4U has successfully created a brand with a strong momentum, across multiple platforms including TV, Cinema, Press, New Media and Digital. Today B4U is a select top brand on Bollywood Entertainment, Culture and Lifestyle.
B4U Movies brings to viewers the very best of Bollywood films, from the latest blockbusters to classic old time favourites. The channel provides a diverse range of films for Bollywood fans worldwide as well as an unprecedented access to the magic of Bollywood; with star studded interviews, exclusive footage, behind the scenes, and the making of films. B4U has an unmatched library of over 1000 films, and is the leading Bollywood channel across India, North America, Europe, Middle East and North Africa.
B4U Music has been a strong platform for Bollywood film soundtracks, the revival of the golden oldies and upcoming artists. Featuring a variety of music videos that exemplify the networks varied target audience B4U music is the leading Bollywood and Asian music television channel worldwide. B4U has been widely awarded with 9 Promax and television awards for the quality of programming and televised shows.
When it comes to Bollywood music, B4U music is the channel of choice, worldwide.
B4U Plus is a channel targeted at the South Asian audience of 8million, in the Middle-East taking them back home to the world of Bollywood. This hybrid Channel showcases Bollywood Movies, Music based shows, Weekend Life style shows and an insider look on Bollywood. Available Free to air on the Nilesat platform, B4U plus brings Bollywood to the Middle-East with the very best in Indian entertainment.
On the back of the success of the B4U brand, B4U Aflam was launched recently. A Bollywood movies, music and entertainment channel especially catering to Arabic viewers in the Middle-East and North Africa, having its content dubbed and sub-titled into Arabic.B4u Aflam has unprecedented access to B4U's library of Bollywood films and programming. The channel is being beamed free to air on the most popular satellite in the region- Nilesat. B4U Aflam is bringing the glamour and magic of Bollywood to audiences in the MENA region with blockbuster movies, A-list entertainment and fashion programs and chart topping music. B4U Aflam is already making waves and is among the most watched Bollywood Channels in the MENA region: All of this within just months of being launched.
Using its experience and keen understanding of worldwide audience preferences of Bollywood films, B4U extended its product and service offering by theatrically distributing Bollywood films internationally. By positioning and marketing the films and by synergising with its huge television reach, B4U's international theatrical distribtuion has been delivering the hits. With blockbusters like Robot, Ajab Prem kiGhazabKahani, Patiala House, Once Upon a Time in Mumbai Dobaraa and more recently smash hits like Queen and Bhoothnath Returns, under its belt B4U's theatrical distribution is among the leading distributors of theatrical Bollywood content. Today B4U's theatrical film distribution reaches over 54 countries and continues the tradition of being at the helm of taking Bollywood to the world.
Bollywood Glitz is a quarterly print publication.Printed and Distributed in the UK, USA, UAE and major airline lounges, Bollywood Glitz sticks to the B4U ethos of bringing you latest in Bollywood when it comes to music, movies and A-list interviews.Since its launch, Bollywood Glitz magazine has proved to be among the most popular publications showcasing the magic of the world's biggest movie scene for readers worldwide, and allows readers to follow the lives of their stars.
B4U has been a household name, acting as the ambassador of, and allowing viewers worldwide to appreciate the high standard of entertainment it has to offer.
B4U's vision was to be at the forefront of taking Indian entertainment and Bollywood worldwide.
Today B4U has a presence in over 100 countries, and a potential audience reach of over 200 million viewers. With an ever expanding viewer base and newer platforms from theatrical distribution, to television, print, new media and digital, B4U is today clearly at the forefront of taking the magic of Indian entertainment and Bollywood worldwide.